BLINQ BookingTool

The BLINQ app developed by BLINQ AG in Zurich Switzerland is a dating app, that uses Bluetooth beacon technology to locate its users. These beacons are distributed mainly in stores, bars, and restaurants in the Zurich area. They allow the accurate localization of BLINQ users even within enclosed spaces.

This beacon infrastructure can not just be used for the dating app. It is beneficial for precise ad targeting. The goal of this thesis is to use BLINQ’s beacons to provide a platform, where advertisers can book ads, which are displayed in BLINQ’s dating app and are triggered by the proximity of beacons. This allows a more precise and efficient targeting of customers.

The project is realised using agile software development methods. After a thorough requirement analysis, mock-ups have been created and implemented while continuously receiving feedback from BLINQ.

To fit into the existing Infrastructure the BookingTool is implemented in Python using the Django framework. The BookingTool uses the Model-view-controller architectural pattern. Parts of the model will be stored remote either on BLINQ’s servers or on BLINQ’s ad publishing network Google DoubleClick for Publishers.

The goal of this thesis is to allow advertisers to book advertisements that are triggered if a user has a beacon check-in. A check-in means that the user is within the reach of a beacon. The BookingTool provides an overview with statistics of past, running an future ad campaigns. An administration interface will provide an overview of all companies and advertisement campaigns in the tool. The Booking-Tool will provide BLINQ a source of income.